INFINITE was just the beginning.
There have been rumors of
SM Entertainment merging with other companies to follow their merger with INFINITE's agency
Woollim Entertainment.
Those other companies might be small agencies that have top singers,
but everything is still up in the air. However, because in its merger
with Woollim SM Entertainment made an official announcement of its new
Woollim label, there has been talk that it will inevitably announce
other new labels as well.
SM ensured that they would try to maintain the characteristic of the
label they are merging with. If anything, that's the core of the merger
itself. There is determination to keep the color of the new label, so as
to expand the music diversity in the company instead of creating one
big music style. And so they decided to keep some of the existing
workforce, bringing about 20 staff members from Woollim to SM.
A SM C&C rep said, "Although it is considered a merger in terms
of marketing, we plan to keep everything else the same, in terms of
workforce and business strategies."
More than INFINITE, fans are curious to see how
Nell will
do in SM. As a large idol group agency, it is expected that SM will
take an active role in INFINITE's marketing and collaboration, but
there's no saying how SM and Nell will be working together. Nell and
INFINITE, as well as other Woollim artists will be participating in SM
Town's next World Tour.
Regarding its new Woollim Label, SM Entertainment said, "Just as
Universal Music Group, Warner Music Group, Sony Music Entertainment, and
other global major music companies nurture a diversity of artists with
different personalities, we plan to become a major music company that
represents Asia, and that's why we announced a new label in our
company."
kpopstarz
